Digital Marketing Specialist

In This Role, You will:

• Oversee and maintain social media presence across various platforms including Meta (Facebook, Instagram), LinkedIn, Pinterest, Yelp, and others. Develop and implement social media marketing strategies to increase brand awareness, engagement, and drive website traffic.
• Manage and execute email marketing campaigns, including crafting compelling content, designing visually appealing templates, and analyzing campaign performance metrics.
• Create and curate engaging content for various digital channels, including social media posts, email marketing, infographics, and content for video platforms, to attract and engage target audiences.
• Manage and optimize video content on platforms such as YouTube, ensuring videos are well-optimized for search engines and aligned with overall marketing objectives.
• Implement SEO strategies to improve website visibility and rankings, including keyword research, on-page optimization, and link building.
• Monitor and analyze digital marketing campaign performance using tools like Google Analytics and social media analytics platforms. Provide insights and recommendations for optimizing campaigns based on data analysis.
• Stay updated on industry trends, emerging technologies, and best practices in digital marketing. Incorporate innovative ideas and techniques into marketing strategies to enhance effectiveness and stay ahead of the competition.
• Collaborate with cross-functional teams including designers, content creators, developers, directors, and also the project manager to ensure cohesive and integrated marketing campaigns. Coordinate efforts to align messaging and achieve marketing objectives effectively.
• Manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment. Ensure all marketing initiatives are executed efficiently and within budget constraints.

Your Impact:

• Increased customer engagement through visually captivating and compelling content leaving a lasting impression on our audience.
• Enhanced customer satisfaction and loyalty by delivering high-quality, impactful content aligning with brand messaging and top-notch performance managing platforms.
• Improved customer retention through planning, creating, and managing engaging and shareable content playing a key role in fostering strong connections with the audience.
• Increased customer conversion rates by delivering persuasive and effective marketing campaigns, ultimately contributing to the overall success of the marketing efforts.

Essential Skills and Qualifications:

• Educational Background: Bachelor’s degree in Marketing, Digital Marketing, Communications, or any related field (Completed or Running).
• Experience: 2+ years of proven experience in digital marketing, preferably in roles related to email marketing, social media management, content marketing, video platform management, and SEO.
• Digital Marketing Knowledge: Strong understanding of digital marketing strategies and the ability to align content with marketing objectives.
• Technical Proficiency: Proficiency and familiarity with relevant digital marketing tools and platforms including Mailchimp, Getrespons, and HTML email template design for email marketing, and content calendar planner tools for SMM.
• Teamwork Skills: Ability to work effectively in a team setting, collaborating with cross-functional teams to deliver projects successfully.
• Project Management: Capacity to manage multiple projects simultaneously, ensuring timely completion and attention to detail. Familiarity with project management tools like ClickUp would be a plus.
• Communication Skills: Excellent communication and organizational skills, with the ability to convey ideas effectively and meet project deadlines consistently.

Character Traits We’re Looking For:

• Creative: Someone who can come up with fresh ideas and think creatively to make our marketing stand out.
• Innovative: Someone who likes to try new things and keeps up with the latest trends in digital marketing.
• Problem-solver: Someone who can tackle challenges head-on and find smart solutions.
• Self-motivated: Someone who takes initiative and is driven to succeed without constant supervision.
• Proactive: Someone who can anticipate what needs to be done and take action before being asked.
• Detail-oriented: Attention to detail is important to ensure our marketing materials look polished and professional.
• Good interpersonal skills: Being able to communicate well and work effectively with others is essential for collaborating on projects.
• Analytical Thinker: Someone who can analyze data and use it to make informed decisions to improve our marketing efforts with critical thinking capability. 
• Organized with excellent time management: Someone who can juggle multiple tasks and meet deadlines without dropping the ball.

Benefits You Will Get:

• Opportunity to work with a diverse range of clients.
• Access to continuous training and development opportunities to enhance your skills in digital marketing.
• Flexibility of the workplace for better work-life balance as this is a Remote Job.
• A competitive salary after the probation period according to the assessment on you.
• A supportive team environment where your ideas are valued.
• The chance to contribute innovative ideas to impactful marketing campaigns.
• The opportunity to make a difference by helping clients succeed in their digital marketing efforts.
• Recognition and appreciation for your contributions.
• Opportunities for advancement, development, and career flourishment. 
• Access to wellness programs to support your overall well-being.
• A positive and inclusive corporate culture that values diversity and fosters collaboration and growth.
• Paid leave in case of any personal needs up to 10 days within 6 months with advance notice 30 days earlier for leave of more than 5 consecutive days in a month and advance notice 15 days earlier for leave of more than 2 consecutive days in a month.