1. ABSTRACT LOGO
An abstract mark is a specific type of pictorial logo. Instead of being a recognizable image-like an apple or a bird—it’s an abstract geometric form that represents your business. A few famous examples include the Airbnb, the Pepsi divided circle and the strip-y Adidas flower. However, instead of being restricted to a picture of something recognizable, abstract logos allow you to create something truly unique to represent your brand.
2. PICTORIAL MARKS LOGO
A pictorial mark (sometimes called brand mark or logo symbol) is an icon-or graphic-based logo. It’s probably the image that comes to mind when you think “logo”: the iconic Apple logo, the Twitter bird, the Snapchat ghost. Each of these companies’ logos is so symbolic, and each brand so established, that the mark alone is instantly recogniza-ble. A true brand mark is only an image. Because of this, it can be a tricky logo type for new companies, or those without strong brand recognition, to use.
3. LETTERFORM LOGO
Lettermark is a symbol representing the company through the use of its initials or the brand’s first letter. Letterforms logo design types, which are the more minimalist version of monograms, also known as letter logos. Letterform logos only uses one letter, usually, the initial letter of the brand, and this brand mark to be bold and beautiful to make it easier for the viewer to identity these single letters with the brand.
4. LETTER MARK LOGO
Monogram logos or lettermarks are logos that consist of letters, usual-ly brand initials. IBM, CNN, HP, HBO… Noticing a pattern, yes? They’re the initialisms of a few famous businesses with rather lengthy names. With 2 or 3 words to remember, they’ve each turned to using their initials for brand-identification purposes. So it makes perfect sense for them to use monograms-sometimes called lettermark logos-to represent their organizations.
5. WORD MARK LOGO
Similar to a lettermark, a wordmark or logotype is a font-based logo that focuses on a business’ name alone. Think Google, Visa card and Disney. Wordmark logos work really well when a company has a succinct and distinct name. Google’s logo is a great example of this. The name itself is catchy and memorable so, when combined with strong typography, the logo helps create strong brand recognition.
6. MASCOTS LOGO
Mascot logos are logos that involve an illustrated character. Often colorful, sometimes cartoonish, and most always fun, the mascot logo is a great way to create your very own brand spokesperson-er, spokes-character.
7. COMBINATION MARK LOGO
A combination mark is a logo comprised of a combined wordmark or lettermark and a pictorial mark, abstract mark, or mascot. The picture and text can be laid out side-by-side, stacked on top of each other, or integrated together to create an image. Some well known combination mark logos include Amazon, Burger King and Doritos.
8. EMBLEM LOGO
An emblem logo consists of font inside a symbol or an icon; think badges, seals and crests. These logos tend to have a traditional appearance about them that can make a striking impact, thus they are often the go-to choice for many schools, organizations or government agencies. While they have a classic style, some companies have effectively modernized the traditional emblem look with a logo designs fit for the 21st century (think of Starbucks’ iconic mermaid
emblem, or Harley-Davidson’s famous crest).